From an Idea to Nike

How Marketing Made Nike a Global Success

Lowey Bundy Sichol, C S Jennings

$16.95

Paperback

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English

HMH Books for Young Readers
01 March 2019

Work & world of industry Children's & Young Adult; Sports & outdoor recreation (Children's&YA)

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

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Find out where the name Nike came from and how the famous swoosh became the signature logo. .

Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) .

Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

AGES: 10 to 12

AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.

By: Lowey Bundy Sichol
Illustrated by: C S Jennings
Imprint: HMH Books for Young Readers
Country of Publication: United States
Dimensions: Height: 193mm, Width: 135mm,
ISBN: 9781328453631
ISBN 10: 1328453634
Pages: 128
Publication Date: 01 March 2019
Recommended Age: From 6 to 10 years
Audience: Children/juvenile , Children / Juvenile
Format: Paperback
Publisher's Status: Active

Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com

Reviews for From an Idea to Nike: How Marketing Made Nike a Global Success

"""Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest.""-School Library Journal --"