Franchising Strategies

Having been in franchising for over 30 years, I have seen the franchise business model enable countless people get into business for themselves but not by themselves. This textbook is an excellent deep dive into franchising and will bring knowledge and value to students, others wanting to learn about franchising, and those who are considering becoming a franchisor or franchisee. -Catherine Monson, President of Propelled Brands, Past President of the International Franchise Association Ed Teixeira and Richard Chan's book on franchising is a gateway to an expansive professional career. As a franchisee, franchisor, franchise company board member, professor teaching franchising and having written my dissertation on franchising, I say, hallelujah! Indeed, I believe franchising is the business genesis of economic networking. This book provides the underpinning of knowledge commensurate with a concentrated MBA. You will discover a wide spectrum of entrepreneurial opportunities in franchising. -Steve Stephen Spinelli Jr, PhD President, Babson College This book is a must for prospective and current franchisees who want to understand all facets of the franchise business model. The authors convey their deep expertise in a highly readable way. They cover the gamut from understanding the key elements and value of the franchise model, including its evolution, to its continued promise for today and the future. Franchisees will refer to the book often as a guide to all the key elements of a franchise including intellectual property, financing, marketing, operations, and human resources. -Manuel London, Ph.D., Dean, College of Business, SUNY Distinguished Professor, State University of New York at Stony Brook