José Luis Bermúdez is Professor of Philosophy and Samuel Rhea Gammon Professor of Liberal Arts at Texas A&M University. His many books include The Paradox of Self-Consciousness, Thinking without Words, and the highly successful textbook Cognitive Science, now in its third edition.
'This is an engaging and authoritative tour through the world of frames. Whether you are interested in psychology, economics, or sociology, framing effects are indeed central to the power of human reason, rather than its undoing.' Nick Chater, Professor of Behavioural Science, Warwick Business School, and author of The Mind Is Flat 'This is an engaging and authoritative tour through the world of frames. Whether you are interested in psychology, economics, or sociology, framing effects are indeed central to the power of human reason, rather than its undoing.' Nick Chater, Professor of Behavioural Science, Warwick Business School, and author of The Mind Is Flat