Foundations of Visual Communication: How Visuals Appear in Daily Life

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Yvonne Eriksson (Mälardalen University, Eskilstuna, Sweden) Anette Göthlund (Konstfack University of Arts Crafts and Design, Sweden)

Foundations of Visual Communication

How Visuals Appear in Daily Life

Yvonne Eriksson (Mälardalen University, Eskilstuna, Sweden), Anette Göthlund (Konstfack University of Arts Crafts and Design, Sweden)

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English

Routledge
16 June 2023

Graphic design; Communication studies; Graphical & digital media applications

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.

By: Yvonne Eriksson (Mälardalen University Eskilstuna Sweden), Anette Göthlund (Konstfack University of Arts Crafts and Design, Sweden)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 263g
ISBN: 9780367769635
ISBN 10: 0367769638
Pages: 132
Publication Date: 16 June 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden. Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.