Seldom have true crime and smart math been blended together so engagingly. <i>The Wall Street Journal</i></p> An amazing story that gives a big idea the needed star treatment . . . <i>Fortune's Formula</i> will appeal to readers of such books as Peter L. Bernstein's <i>Against the Gods</i>, Nassim Nicholas Taleb's <i>Fooled by Randomness</i>, and Roger Lowenstein's <i>When Genius Failed</i>. All try to explain why smart people take stupid risks. Poundstone goes them one better by showing how hedge fund Long-Term Capital Management, for one, could have avoided disaster by following the Kelly method. <i>Business Week (four stars)</i></p> 'Fortune's Formula' may be the world's first history book, gambling primer, mathematics text, economics manual, personal finance guide and joke book in a single volume. Poundstone comes across as the best college professor you ever hand, someone who can turn almost any technical topic into an entertaining and zesty lecture. <i>The New York Times Book Review</i></p>