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Purchasing Identity in the Atlantic World

Massachusetts Merchants, 1670–1780

Phyllis Whitman Hunter

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Hardback

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English
Cornell University Press
13 June 2001
Americans have always had a love-hate relationship with possessions. Early Americans suspected luxuries as a corrupting force that would lead to an aristocracy. In Purchasing Identity in the Atlantic World, Phyllis Whitman Hunter demonstrates how elite Americans not only became infatuated with their belongings, but also avidly pursued consumption to shape their world and proclaim their success. In eighteenth-century New England harbor towns, the commercial gentry led their communities into full participation in a flourishing Anglo-American consumer culture. Affluent traders constructed roads, wharves, and warehouses, built mansions and assembly buildings, adopted new forms of sociability, and fostered the rise of the public sphere. Using case studies of influential merchant families, Hunter brings alive the process by which Boston and Salem evolved from Puritan towns dominated by families of English origin to Georgian provincial cities open to a diversity of religious affiliations and European ethnicities. Hunter then explores how revolutionary politics overturned polite society and transformed the meanings of possessions. Patriots threw tea to the fish in Boston Harbor, donned homespun at Harvard commencements, and transformed a silver punch bowl into an icon of liberty. The wealthy either espoused republican values and muted their material displays or fled to exile.

Purchasing Identity in the Atlantic World,reveals a critical link in the complex relationship between capitalism and culture: the process by which material goods become symbols of profound social and cultural significance.
By:  
Imprint:   Cornell University Press
Country of Publication:   United States
Edition:   1
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 24mm
Weight:   907g
ISBN:   9780801438554
ISBN 10:   0801438551
Pages:   240
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

Phyllis Whitman Hunter is Assistant Professor of History at the University of North Carolina at Greensboro.

Reviews for Purchasing Identity in the Atlantic World: Massachusetts Merchants, 1670–1780

Hunter's fine study examines the cultural transformation of Boston and Salem, Massachusetts, from Puritan communities into diverse Georgian cities that were linked to the Atlantic world. -Choice, February 2002, Vol. 39, No. 6 The strength of Hunter's analysis lies in her emphasis on patterns of consumption, rather than production, as well as in her dependence on detailed case studies to illustrate each shift in this budding American consumerism... Her analysis makes a significant contribution to the study of early American economic culture. -Virginia Quarterly Review, Vol. 78, No. 1 The core of this book is an imaginative and insightful use of secondary sources, individual biography, and material culture to reveal the processes of the anglicization of eighteenth-century consumer culture. -Jonathan M. Chu, University of Massachusetts-Boston, Business History 45:2, April 2003 Phyllis Hunter makes a significant contribution to the scholarly debate on early American social and cultural change. Ambitious in scope and well-grounded in the historical evidence, Purchasing Identity in the Atlantic World is an important, accessible book on a hot topic. Hunter's clarity and sound scholarship will make this book essential reading. -Christopher Clark, University of Warwick


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