For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company...

— —

Mark Pendergrast

For God, Country, and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

Mark Pendergrast

$45

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Basic Books
10 December 2024

Agriculture & related industries; Tourism industry; Hospitality industry

The fizzy, ""marvellously entertaining"" (Los Angeles Times) story of the world's favourite beverage

For God, Country and Coca-Cola?is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism.

With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is ""The Real Thing.""

By: Mark Pendergrast
Imprint: Basic Books
Country of Publication: United States
Dimensions: Height: 232mm, Width: 162mm, Spine: 42mm
Weight: 746g
ISBN: 9781541606012
ISBN 10: 1541606019
Pages: 576
Publication Date: 10 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as Coca-Cola Row. Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.