Joe Glyda has been photographing food, architecture and aviation for over 40 years. He introduced digital photography to Kraft Foods in 1993 and has photographed images for a wide variety of food and for a broad range of markets. Since 1990, Joe has been teaching the art of commercial photography at various venues and institutions, including Professional Photographers of America conventions, Photoshop World, the Texas School of Professional Photography and Imaging Explorations in Canada.
This book is an excellent resource, particularly for those interested in pursuing a career as a commercial food photographer in the advertising industry. The author has a wealth of knowledge and experience which present as a smorgasbord of tips, tricks and techniques to help you to make the most of your images. He also shares detailed insights into food photography teams, individual roles and how a commercial shoot takes shape. -Fran Flynn, Food Photographer, Designer, Author & Educator The perfect food photography instructional book from a professional in the field. The exceptional visuals of food and tools used within the profession will improve the quality of food imagery for photographers and bloggers instantly. -Amy Brooks Horn, Senior Lecturer of Photography, Northern Arizona University