Foghorn

“DeArmon takes readers on a thrilling, laugh-out-loud adventure as she transforms a humble dream into a powerhouse publishing house. With wit and grit, she navigates the highs and lows of building a business from the ground up—all while juggling a turbulent personal life, including a rocky marriage and a boyfriend allergic to commitment. This behind-the-scenes look into the world of independent publishing is both inspiring and deeply human. Packed with heart, humor, and hard-earned wisdom, it's a story you won't want to put down—or see end.” —Nina Schuyler, award-winning author of Afterword and In This Ravishing World “This is so well told and personal that every step along the way is both entertaining and heart felt. I was mesmerized and deeply engaged. A book not to be missed for many reasons not the least about what it takes to run a publishing company from ground zero.” —Sheryl Cotleur, Buyer, Copperfield’s Books “Starting with its subtitle—‘the nearly true story of a small publishing empire’—Foghorn is an intriguing tale that reads like a novel but feels like truth in the highest sense of the word. Publishing people will especially enjoy the story of a Bay Area startup that makes good; everyone will enjoy the full nearly true story.” —John Mutter, Co-Founder and Editor-in-Chief, Shelf Awareness “Foghorn is not just a tale of business success but also a story of the power of storytelling and the impact that words can have on individuals and society. Through Vicki's journey, readers are reminded of the importance of pursuing one's passions, embracing challenges, and staying true to one's vision, even in the face of adversity.” —Calvin Crosby, co-owner, The King’s English Bookshop   “Foghorn captures a moment in time when the desk-top computer revolutionized publishing and the small press movement forever changed the staid New York centric book world. Seizing opportunity, DeArmon and her brother grow a uniquely West Coast company, Foghorn Press. DeArmon's entertaining memoir is told with honesty and humor.” —Donna Galassi, Publishing Consultant and former Associate Publisher of Foghorn Press “A publishing executive’s unsparing and compelling look at the impact of a small press…this novelistic memoir focuses on the publishing business in the San Francisco Bay Area…publishing executive DeArmon delves into her tenure leading Foghorn Press and its impact on her personal and business relationships. The descriptions of the inner workings of book publishing, especially in the Bay Area, will captivate bibliophiles.” —Kirkus Reviews “Vicki DeArmon takes us on a ride through glittering, pre-Internet San Francisco as she navigates between her lust for success and yearning for family. As she makes the complex choices that shape her future, she finds her own version of feminism—one that’s both unapologetic and refreshingly honest.” —Ann Marie Brown, Travel Writer