Big Picture Strategy

The Six Choices That Will Transform Your Business

Marta Dapena Baron

$41.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

John Wiley & Sons Inc
06 August 2021

Business strategy

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.

Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.

Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of:

The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues

Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

By: Marta Dapena Baron
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 454g
ISBN: 9781119712060
ISBN 10: 1119712068
Pages: 272
Publication Date: 06 August 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction vii 1 Your Strategy, Your Choices 1 2 Four Go-to-Market Strategies 25 3 Brands 47 4 The Business Category 75 5 Bodies: The Customer Focus 99 6 Customer Beliefs 125 7 Behaviors: Designing Brand Customer Experiences 157 8 Benchmarks: Learning from Our Work 197 Notes 219 Acknowledgments 227 About the Author 229 Index 231

MARTA DAPENA BARÓN is President of The Big Picture Partners, an executive training and marketing strategy firm. She is a coauthor of Marketing Management: The Big Picture and coaches over 1,000 executives each year on the subject of commercial strategy.

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Big Picture Strategy

The Six Choices That Will Transform Your Business

Marta Dapena Baron

$41.95

Hardback

See Also

Contact Abbeys

Contact Galaxy

Contact Language

Contact Us

About ABBEY'S