Focus Groups

Supporting Effective Product Development

Joe Langford, Deana McDonagh

$315

Hardback

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English

CRC Press
13 September 2023

Project management

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.

While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

By: Joe Langford, Deana McDonagh
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 178mm,
Weight: 680g
ISBN: 9781138423282
ISBN 10: 1138423289
Pages: 240
Publication Date: 13 September 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Langford, Joe