Flower Farming for Profit

“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.” —Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers “Lennie Larkin pulls back the curtain on the secrecy that often surrounds the business of flower farming—how to set prices, project sales, budget for expenses, and, most of all, how much money you can take home. Although focused on financial matters, this is no dry business tome; Lennie is a flower farmer herself, and her love of flowers shines through on every page. Between her own experience and her extensive research, she has crafted clear guidance about how to turn a passion for flowers into a viable enterprise.” —Lynn Byczynski, author of The Flower Farmer; founder, Growing for Market magazine “Lennie Larkin has seamlessly blended her extensive research and horticultural training with her years of cut flower farming experience into an invaluable resource. Her personal connections with successful growers across the country add another level of relevance to each chapter, ensuring that aspiring flower farmers will find the knowledge to refine their own operations, and established growers may examine their farms with fresh eyes. Lennie’s professionally informed but unpretentious writing style helps to take the guesswork out of topics like managerial accounting and crop profitability. This is the book cut flower growers have been clamoring for.” —Judy M. Laushman, executive director, Association of Specialty Cut Flower Growers “Flower Farming for Profit takes the guesswork out of the business of flower farming. From projections to pricing to bookkeeping, Lennie Larkin has created a practical resource that is a must-have for every cut flower grower!” —Lisa Mason Ziegler, instructor, The Gardener’s Workshop; author of Cool Flowers and The Cut Flower Handbook “Successful flower farming is more than just growing beautiful flowers (though that’s important). It’s equal parts production, financial management, and marketing. Flower Farming for Profit covers all the important points, from launching your business to growing successfully, to help you succeed profitably. This is a must-read for any aspiring or experienced flower farmer.” —Julia Shanks, author of The Farmer’s Office “Chapter after chapter, Lennie leads you through the various facets of a profitable, sustainable cut flower farm. You’ll learn what it takes to keep a cut flower enterprise thriving long term in today’s world. And it’s not just all about the pretty flowers! The Flower Farm Viability Quiz in the appendix will help you decide if flower farmer is a career option for you. Don’t skip the quiz! Flower Farming for Profit can be a roadmap to your success, helping eliminate many wrong turns along the way.” —Dave Dowling, cut flower specialist, Seeds, Bulbs, Perennials & Plugs for Cut Flower Growers