Flex Appeal

The Changing Face of '70s Skateboard Culture

Stefan Ytterborn

$142.95 $121.09

Hardback

Forthcoming
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English

gestalten
04 June 2026

Photography & photographs; Industrial: Commercial Art & Design; Sports & outdoor recreation; Rollerblading, skateboarding, etc

Flex Appeal is a deep dive into the most volatile period of the sport: the 1970s California skateboard explosion. Fueled by rapid innovation and the shift from flex decks to stiff vert machines, this golden era is captured through the story of Fibreflex, one of its defining brands. Anchored by Stefan Ytterborn's collection of boards from 1975 to 1979, and enriched by the photography of Jörgen Brennicke and the creative direction of David Gonzalez, the book reveals how a single brand and its boards helped reshape performance, identity, and youth culture.

By: Stefan Ytterborn
Imprint: gestalten
Country of Publication: Germany
Dimensions: Height: 260mm, Width: 210mm, Spine: 17mm
ISBN: 9783967042382
ISBN 10: 3967042383
Pages: 208
Publication Date: 04 June 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Forthcoming

Stefan Ytterborn is a visionary entrepreneur and founder of brands like POC and CAKE. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.