Finding Your Creative DNA

Linda Conway Correll George, Arpan Yagnik (Penn State University, USA)

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
23 June 2025

Regional studies; Communication studies; Media studies; Cognition & cognitive psychology; Business & management

This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the Creative Matrix–Interrogation, Information, Interpretation, and Inspiration. Creative Aerobics (CA) generates a personal ideation system that produces creativity on demand (COD) and that arrives at multiple solutions in less than an hour in a relaxing and enjoyable way.

The strength of the volume lies in its ability to move readers past the conventional and time-consuming 20th-century ideation. It helps develop an individual, personal approach to their creative DNA by introducing increasingly complex word exercises that strengthen left-brain problem-solving and increase right-brain discoveries. It teaches, encourages, and integrates all aspects of CA to develop the mental muscle that fuels readers’ paths to creative accomplishment. By taking CA step by step, readers develop a comfort level, knowing they will always be able to come up with ideas.

This book will be useful to students, young professionals, and senior leaders looking for the inside track to their creativity. It will also be an invaluable daily practice and interesting read for all students taking general education courses, especially those opting for integrative learning courses which are becoming more prevalent across universities worldwide.

By: Linda Conway Correll George, Arpan Yagnik (Penn State University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 440g
ISBN: 9781032825731
ISBN 10: 1032825731
Pages: 134
Publication Date: 23 June 2025
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Active

Linda Conway Correll George, upon graduation from Mt. Holyoke college, set out for New York City, where she hoped her dream of writing music for Broadway shows would become a reality. Instead, her first musical success was the jingle she wrote to introduce Beech-Nut Fruit Stripe Gum on her day job at Young & Rubicam Advertising. Ten years and several tier 1 New York agencies later, she swapped the excitement of the Big Apple for her weekend home, a farm in rural Massachusetts, where she expanded her writing experience, creating innovative radio commercials (one, a Clio Award winner) for a local FM station. But Linda missed her former professional life. She relocated to Houston, Texas, as a copywriter at a national agency, followed by promotion to Associate Creative Director. After 7 years in the Lone Star state, she returned to her native Rhode Island as a VP/Creative Director. She transitioned into academe, teaching advertising courses at Northeastern University in Boston and developing the forerunners of Creative Aerobics at the Rhode Island School of Design. Professorships followed in southeast Missouri; at the flagship University of Florida; in southern Illinois; and summers in Ahmedabad, India at MICA. During this period, Linda and her students won local, regional, national, and international advertising awards. Linda retired from teaching but continues to accept freelance writing assignments, international awards (three in 2022) for them, and commissions for her serious and sacred music compositions. Currently, she lives in Tennessee with her Orlando feline rescue Endora, who’s learning to like country-western music. And her husband, who already does! Arpan Yagnik is an ardent and committed student of Brahmavidya and Aatmagyaan. He is a consultant and coach of Fear and Creativity for Effective Leadership and Successful Management. Due to his unique expertise, he trains high-ranking generals and officers of National Defense Forces, and commandants of special forces in Creative Leadership and Fear Management. He coaches individuals and leaders in Defeating Fear and living freely to actualize success. Arpan Yagnik is an author of multiple books, columnist, TEDx Speaker, and a tenured faculty of Penn State University in the USA. His books are on Enhancing Creativity, Defeating Fear, Managing Instability, and Improving Intergenerational Harmony. Arpan Yagnik was a Commissioner on the Pennsylvania Governor’s Advisory Commission for Asian and Pacific Islander Affairs. He also served on the Erie Mayor’s New American Council. He was the Convenor and Chair of the Global Youth Team for Initiatives of Change (IofC), which does work in 60 countries.