OUR STORE IS CLOSED ON ANZAC DAY: THURSDAY 25 APRIL

Close Notification

Your cart does not contain any items

Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore (University of South Wales, UK) at Abbey's Bookshop,
Fashion Promotion: Building a Brand Through Marketing and Communication
— —
Gwyneth Moore (University of South Wales, UK)

Fashion Promotion

Building a Brand Through Marketing and Communication

Gwyneth Moore (University of South Wales, UK)

$52.99

Paperback

Not in-store but you can order this
How long will it take?
English
Bloomsbury Visual Arts
08 April 2021
Fashion & beauty industries
Series: Basics Fashion Management
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
By:  
Imprint:   Bloomsbury Visual Arts
Country of Publication:   United Kingdom
Edition:   2nd edition
Dimensions:   Height: 230mm,  Width: 160mm, 
Weight:   376g
ISBN:   9781350090279
ISBN 10:   1350090271
Series:   Basics Fashion Management
Pages:   168
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

Reviews for Fashion Promotion: Building a Brand Through Marketing and Communication

This a refreshing update, a wealth of diverse information that is applicable to any Fashion student, on any career level, to take in and move forward in the Fashion Industry. These concepts are well recognized with relevant industry insiders. * Carmen Carter, El Centro College, USA * This book is a comprehensive, though easy-to-read, and up-to-date source on fashion promotion. Covering both creative and managerial aspects and containing case studies, interviews, and exercises; this visually rich book is an excellent read for students and recent graduates of undergraduate fashion programmes. * Nazli Alimen, Birmingham City University, UK *


See Also

Fashion Promotion: Building a Brand Through Marketing and Communication

Luxury Fashion and Media Communication...

Between the Material and Immaterial...

Paula von Wachenfeldt

Hardback

$170 

Not in-store but you can order this

ADD +
Fashion Promotion: Building a Brand Through Marketing and Communication

Copenhagen Chic

A Locational History of Copenhagen...

Katrina Sark (University of Victoria)...

Hardback

$223.95 

Not in-store but you can order this

ADD +
Fashion Promotion: Building a Brand Through Marketing and Communication

Fashion Marketing

an anthology of viewpoints and perspectives...

Gordon Wills

Paperback

$62.99 

Not in-store but you can order this

ADD +
Fashion Promotion: Building a Brand Through Marketing and Communication

Aesthetic Clinic Marketing in the...

From Meta to AI

Wendy Lewis

Hardback

$210 

Not in-store but you can order this

ADD +
Fashion Promotion: Building a Brand Through Marketing and Communication

Intellectual Property Rights, Copynorm...

A Comparative Analysis

Marlena Jankowska

Hardback

$284 

Not in-store but you can order this

ADD +
Fashion Promotion: Building a Brand Through Marketing and Communication

Sustainability in Art, Fashion and...

Critical Perspectives

Annamma Joy

Paperback

$110.95  $89.15

Not in-store but you can order this

ADD +