Fashion Management

Fashion Management is a much-needed addition. The book provides a comprehensive introduction to all aspects of the topic with a clear strategic focus. It is written in an accessible and engaging way, yet manages to incorporate a good level of critical analysis, making it suitable for both undergraduate and postgraduate students. The book offers a broad and exciting range of material, making good use of relevant examples and case studies from around the world to illustrate the concepts discussed. It is great to see such an informative and inspiring book about contemporary practice in fashion management. * Barbara Waters, University of Leeds, UK * Fashion is bigger than you think and the new textbook Fashion Management hits all the right notes. This comprehensive text, with its varying contributing authors who are both academics and industry practitioners alike, provides the reader with a global perspective on the fashion industry. Fashion Management transcends borders and can be adapted in any college or university setting regardless of location. The chapters are well-formulated, from the introduction to the references, and packed with relevant information that students can utilize to develop a deeper understanding of the inner workings of the global fashion industry. Suitable as a standalone text for fashion management and product development courses, and as a supplemental text on courses from visual merchandising to supply chain. * Michael Londrigan, LIM College, USA * This is a timely, detailed and comprehensive book which is a must-read for anyone interested in the business and management of fashion. Suitable for undergraduate and postgraduate students, it covers the whole spectrum of fashion business and management issues, with diverse industry examples and case studies used to provide useful illustrations and prompt further discussion. Featuring a balance of theoretical concepts and detailed explanations of industry practices and challenges, this book enables the reader to develop an in-depth and critical understanding of today’s fashion industry from multiple perspectives. * Patsy Perry, University of Manchester, UK * As an academic who teaches both undergraduate and postgraduate Fashion Management and Business, I found this book not only insightful but a practical teaching tool. Full of online resources which point you to the companion website as well as contemporary case studies hitting the right mark! Challenges and conversations further explore each chapter and allow one to open discussion and debate around each topic. A real collaboration of fashion minds who have created an in-depth strategic approach to fashion business which will not only support those studying but also those starting out in fashion business. I expect all my students to be reading this! * Katherine Boxall, University for the Creative Arts, UK * A comprehensive and structured guide to fashion management and to the changing factors that are impacting the strategic fashion environment. Cases and mini-cases showcase emerging tools for innovation and new business models. An ideal textbook for degree students to improve their understanding about the new directions of contemporary fashion management and strategy and for potential managers entering the fashion industry. * Cabirio Cautela, Politecnico di Milano, Italy * This book provides an excellent, thorough assessment of management practices in the fashion industry. In particular it will help students contextualise key concepts and to challenge existing approaches in a highly dynamic industry. Fashion Management will prove to be a very valuable addition to teaching and learning on fashion business courses. * Anthony Kent, Nottingham Trent University, UK *