Fashion Installation: Body, Space, and Performance

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Adam Geczy (University of Sydney, Australia) Vicki Karaminas (Massey University, Wellington, New Zealand)

Fashion Installation

Body, Space, and Performance

Adam Geczy (University of Sydney, Australia), Vicki Karaminas (Massey University, Wellington, New Zealand)

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Hardback

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English

Bloomsbury Visual Arts
13 June 2019

Fashion design & theory; History of fashion; Museums & museology; Fashion & society

Gone are the days when fashion relied on a runway launch with coinciding press promotions to show a couturier’s new range. Today, design houses are thinking beyond traditional methods of display to stimulate interest in their collections, such as to the internet, fashion film and, more recently, fashion installations. This book offers a critical evaluation of the changing ways in which fashion has been exhibited, focusing specifically on the recent turn toward installation, whether in the form of static presentations, interactive performances or the more conventional curated designer exhibition.

Connecting viewers – and consumers – on an immersive level, the fashion world has begun to appropriate installation methods traditionally associated with displays of experimental art, transcending the runway system and its constraints. This book turns to the designers who have pioneered fashion installations, such as Aitor Throup, Muccia Prada, Walter Van Beirendonck and Hussein Chalayan among others, and also looks back to the early influential fashion displays by designers such as Worth and Poiret to provide historical context.

Divided into three parts, and covering a variety of installations from Vivienne Westwood’s fashioned ‘concept’ stores to Gareth Pugh’s immersive films, this ground-breaking book positions the designer as the curator and exhibition-maker and offers the first focused study of the pertinent concept of fashion installation.

By: Adam Geczy (University of Sydney Australia), Vicki Karaminas (Massey University, Wellington, New Zealand)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 170mm,
Weight: 436g
ISBN: 9781350032514
ISBN 10: 1350032514
Pages: 144
Publication Date: 13 June 2019
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

List of Illustrations Introduction: Installing Fashion 1: Body: Mise en Scène 2: Fashion (Almost) Without Bodies 3: Body-in-Space and the Gesamtkunstwerk Conclusion: Fashion is a (Dis)Embodied Practice, or the Persistence of Perfume Bibliography Index

Adam Geczy is an artist and writer, and teaches at Sydney College of the Arts, the University of Sydney, Australia. Vicki Karaminas is Professor of Fashion and Director of Doctoral Studies in the School of Design, College of Creative Arts, Massey University, New Zealand.

Reviews for Fashion Installation: Body, Space, and Performance

Connects seamlessly to the quality of [the authors'] previous and meritorious research ... [A] comprehensive overview of the history of fashion presentation as installation. * The Journal of Dress History *