Fashion Forecasting

Bundle Book + Studio Access Card

Lorynn Divita (Baylor University, USA)

$180

Mixed media product

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English

Fairchild Books
31 October 2019

Fashion & textiles: design; Fashion & society; Social forecasting, future studies; Textile industries; Fashion & beauty industries

It's a great, strong read. Lots of information if you don't have background knowledge of this topic. Carmen Carter, El Centro College, USA

The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster. Amy Harden, Ball State University, USA

Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast.

Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.

Within the STUDIO, students will be able to: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

By: Lorynn Divita (Baylor University USA)
Imprint: Fairchild Books
Country of Publication: United Kingdom
Edition: 5th edition
Weight: 1.160kg
ISBN: 9781501338984
ISBN 10: 1501338986
Publication Date: 31 October 2019
Audience: College/higher education , Primary
Format: Mixed media product
Publisher's Status: Active

Preface Acknowledgments Part 1: Forecasting Frameworks 1. Introduction to Forecasting 2. Innovation and Novelty 3. Fashion Forecasting Theories 4. Modern Forecasting Methods Part 2: Forecasting Influences 5. Fashion Eras 6. World Cultures 7. Subcultures 8. Fine Art and Popular Culture Part 3: Forecasting in Action 9. Color and Textile Forecasting 10. Inspiration, Theme and Mood 11. Consumer Research 12. Sales Forecasting and Competitive Analysis Appendix: Presenting the Forecast Glossary Bibliography List of Credits Index

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching.

Reviews for Fashion Forecasting: Bundle Book + Studio Access Card

The text is a thorough view of the components of fashion forecasting that aids students in their understanding of this segment of the industry as well as identifying the steps needed and skills required to pursue a career as a successful fashion forecaster. -- Amy Harden, Ball State University, USA It's a great, strong read. Lots of information if you don't have background knowledge of this topic. -- Carmen Carter, El Centro College, USA Student and instructor friendly with relevant and current information. -- Lombuso S. Khoza, University of Maryland Eastern Shore, USA