Fashion Film

Art and Advertising in the Digital Age

Professor Nick Rees-Roberts (Paris-Sorbonne Nouvelle, France)

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Hardback

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English

Bloomsbury Visual Arts
13 December 2018

Fashion & textiles: design; Textile industries

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.

Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.

Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.

By: Professor Nick Rees-Roberts (Paris-Sorbonne Nouvelle France)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 570g
ISBN: 9780857856661
ISBN 10: 0857856669
Pages: 240
Publication Date: 13 December 2018
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

List of Illustrations Acknowledgments Introduction: Fashion Film – The Long and Short of It PART I: PROMOTION: DIGITAL FASHION FILM Visual Communications Hyper-Advertising and The Mini-Film Event Branded Experience, Artistic Exploration and Cultural Critique Hybrid Content: Fashion Film and Music Video Editorial Convergence and Spreadable Content Film and Branded Entertainment Conceptual Fashion Film Narrative Fashion Film Commodity Auteurism Promotional Genres PART II: PROCESS: DOCUMENTARY FASHION FILM Behind The Scenes The Staging of Labour In and Out of Fashion with William Klein Backstage with Loïc Prigent Reframing Fashion History Filming Everyday Fashion The Fashion Photographer on Film The Fashion Model on Film PART III: PERSONALITIES: DESIGNER FASHION FILM Masters of Style Designer Lives Curating Chanel Documenting Dior All About Yves The Warhol Legacy Conclusion: The End of Fashion Film Bibliography Index

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.

Reviews for Fashion Film: Art and Advertising in the Digital Age

This thoroughly researched and engagingly written book sets the benchmark for an emerging field. Nick Rees-Roberts has put the subject on the map as an important strand of popular and media culture. Fashion Film is sure to become a classic. * Caroline Evans, Central Saint Martins, University of the Arts London, UK * Not only is it both intellectually rigorous and totally comprehensive, but it is also beautifully written and in every way a pleasure to read. * Pamela Church Gibson, London College of Fashion, UK * The most substantial-and one of the best-considerations of the subject of fashion film to date ... extremely intelligent, well researched, and beautifully written ... Bravo! * Marketa Uhlirova, Central Saint Martins, London, UK *