Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card

— —

Michele M. Granger (Independent Scholar, USA) Tina M. Sterling

Fashion Entrepreneurship

Retail Business Planning - Bundle Book + Studio Access Card

Michele M. Granger (Independent Scholar, USA), Tina M. Sterling, Ann Cantrell (Fashion Institute of Technology and Annie's Blue Ribbon General Store, New York, USA)

$165

Mixed media product

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Fairchild Books
07 February 2019

Entrepreneurship; Retail sector; Fashion & beauty industries

This is a useful step-by-step guide for starting your own apparel boutique or online business. Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.

Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

By: Michele M. Granger (Independent Scholar USA), Tina M. Sterling, Ann Cantrell (Fashion Institute of Technology and Annie's Blue Ribbon General Store, New York, USA)
Imprint: Fairchild Books
Country of Publication: United Kingdom
Edition: 3rd edition
Weight: 785g
ISBN: 9781501334245
ISBN 10: 1501334247
Publication Date: 07 February 2019
Audience: College/higher education , Primary
Format: Mixed media product
Publisher's Status: Active

Preface Acknowledgments How to Use the STUDIO Resources Introduction Case Study: RealWomen, Inc. 1. Becoming a Fashion Retail Entrepreneur 2. Developing a Road Map for Success 3. Analyzing the Industry and Finding Customers 4. Identifying the Product and the Business Concept 5. Planning a Strategy to Open a Business 6. Finding the Right Location for the Business 7. Building an Online Business 8. Reaching Customers and Driving Sales 9. Building a Team to Drive Success 10. Planning the Merchandise Assortment 11. Building the Financial Plan 12. Developing Operating and Control Systems Appendix A Support Organizations: Resources for the Fashion Retail Entrepreneur Appendix B Planning to Exit the Business Appendix C Valuing a Business Appendix D Sample Business Plan: RealWomen, Inc. Appendix E Blank Business Plan Template Glossary References Credits Index

Michele M. Granger was a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie's Blue Ribbon General Store in Brooklyn, NY. Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US.

Reviews for Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card

This is a useful step-by-step guide for starting your own apparel boutique or online business. -- Marissa Zorola, University of North Texas, US This is a how-to fashion entrepreneurship book that takes you through each step in the development process of your business. -- Gina Pisut, Middle Tennessee State University, US The text is all-inclusive in creating a business plan for a fashion retail business that covers all key areas of business plan development. -- Leo Z. Archambault, Mount Ida College, US For the fashion merchandising field especially, this is the best textbook I have found available for such a class. -- Ginger Woodard, East Carolina University, US If you are teaching a retail fashion entrepreneurship course, this is your go-to text. It is one of the most complete texts for what students should know to start their own business. -- Dave Netherton, Old Dominion University, US