Fashion Communications between Italy and China: Unfolding a Sartorial Relationship

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Dr Gaoheng Zhang (University of British Columbia, Canada)

Fashion Communications between Italy and China

Name: Fashion Communications between Italy and China
Price: 150 AUD
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ISBN: 9781350544048

Unfolding a Sartorial Relationship

Dr Gaoheng Zhang (University of British Columbia, Canada)

$150

Hardback

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English

Bloomsbury Visual Arts
06 November 2025

Material culture; Fashion & society

In this in-depth study, author Gaoheng Zhang analyses the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s.

Looking first at the communication of Italian fashion in China before examining the impact of Chinese migrants and Chinese fashion on the Italian fashion industry, the author unpacks perceived tensions between “made in China” fast fashion and “made in Italy” ready-to-wear that is viewed as “slow” fashion. In doing so, Zhang exposes the nuances, controversies and ambivalences of Italy's and China's intertwined fashion systems, revealing not only the competition between these two countries, but also their collaboration.

Applying the lenses of communication, cultural and fashion studies to this analysis, Fashion Communications Between Italy and China reflects on global fashion industries more generally and related topics such as globalized fashion-making, fashion-facilitated transcultural identity construction, and fashion-led negotiation of national economic issues.

By: Dr Gaoheng Zhang (University of British Columbia Canada)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 238mm, Width: 160mm, Spine: 14mm
Weight: 540g
ISBN: 9781350544048
ISBN 10: 1350544043
Pages: 192
Publication Date: 06 November 2025
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Gaoheng Zhang is Associate Professor of Italian Studies at the University of British Columbia, Canada. He is also the author of Migration and the Media: Debating Chinese Migration to Italy, 1992-2012 (2019) and Italian Dumplings and Chinese Pizzas: Transcultural Food Mobilities (2025).

Reviews for Fashion Communications between Italy and China: Unfolding a Sartorial Relationship

A groundbreaking exploration of the cultural and industrial entanglements between Italy and China, this book deftly unpacks the symbolic and material dynamics of fashion from the 1980s to the 2010s. With clarity and insight, it reveals how ready-to-wear and fast fashion shape not just markets, but global imaginations. * Simona Segre-Reinach, Associate Professor in Fashion Studies, University of Bologna, Italy *