Factors shaping jewelry brand globalization

Maalouf Naji Shukri

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English

Naji Shukri Maalouf
30 March 2023

Business ethics; Entrepreneurship

Summary
Details

Local retail jewelry leaders of Saudi Arabian (S.A.) small to medium enterprises (SMEs) have struggled to survive through declining profits and increasing business foreclosures, thus threatening the sustainability of the Saudi retail sector and the Saudi economy. A globalization strategy to enhance profitability for jewelry retail SMEs in S.A. is needed, given the limited options for improving profitability. Despite this acknowledged need, leaders in S.A. have refrained from such a strategy because they lack knowledge of economic attraction features to target in the globalization process. The purpose of this quantitative correlational study using discriminant analysis was to examine specific

countries' economic attraction features in the historical globalization strategy of a leading U.S. global jewelry company that could facilitate the implementation of a successful globalization strategy for a local Saudi jewelry SME retail company.

By: Maalouf Naji Shukri
Imprint: Naji Shukri Maalouf
Dimensions: Height: 229mm, Width: 152mm, Spine: 8mm
Weight: 200g
ISBN: 9785843341855
ISBN 10: 5843341852
Pages: 144
Publication Date: 30 March 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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Factors shaping jewelry brand globalization

Maalouf Naji Shukri

$44.95 $38.33

Paperback

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