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Taina Bucher

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English

Polity Press
21 May 2021

Society & culture: general

Series: Digital Media and Society

Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Yet Facebook is no longer simply a social networking site or social media platform. Facebook is Facebook.

Taina Bucher shows how Facebook has become an idea of its own: something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization. If we want to understand Facebook's power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is. Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful.

This timely book is important reading for students and scholars of media and communication, as well as anyone seeking to understand the Facebook phenomenon.

By: Taina Bucher
Imprint: Polity Press
Country of Publication: United Kingdom
Dimensions: Height: 208mm, Width: 150mm, Spine: 28mm
Weight: 454g
ISBN: 9781509535163
ISBN 10: 1509535160
Series: Digital Media and Society
Pages: 288
Publication Date: 21 May 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Acknowledgements Introduction: Facebook is Facebook 1 Framing Facebook: The many metaphors at work 2 Of electric lighting and chairs: Facebook as infrastructure 3 Grounded in reality: How Facebook programs sociality 4 Engineering a platform: Facebook’s techno-economic evolution 5 Monetizing You: Facebook’s advertising ecosystem 6 Personalized politics: Facebook’s data-driven profiling machinery Conclusion: The many faces of Facebook Notes References Index

Taina Bucher is Associate Professor in the Department of Media and Communication at the University of Oslo.

Reviews for Facebook

Professor Bucher has authored the best book in the rapidly growing literature on Facebook. This is the most rigorous analysis of Facebook to-date in its theoretical nuance and sweeping empirical scope. It sets the standard for accounts of the platform and should be required reading for researchers and journalists grappling with what Facebook means for political, social, and cultural life around the world. Daniel Kreiss, University of North Carolina

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Facebook

Taina Bucher

$103.95

Hardback

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Taina Bucher

$103.95

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