Extraordinary Synergy

Measuring the Unmeasurable

Ph D Hairong Gui

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English

Workbook Press
27 October 2023

Finance; Corporate finance

This book is not generated from any Artificial Intelligence tools or platforms.

The valuation model in this book is developed and configured by the author.

The author wishes to apologize in advance for any syntax mistakes. Have you been to Nike Flagship stores? You might think these significant investments were made based on careful financial calculations. Yes and No. They were actually made based on the financials and on the leaders' instinctive beliefs in their assessments. Quite interestingly, these decisions turned out to be right! This book is not an academic textbook. It is a global sportswear market eye-opening read. This book presents a groundbreaking valuation method, showcased through real-world case studies of Nike's flagship store investments worldwide. Dr. Gui's Synergistic Option Model (SOM) serves as a valuable complement to conventional valuation approaches by effectively quantifying the hidden synergistic value of strategic investments. The SOM reveals that experienced leaders' decisions driven by gut feelings are often both strategic and financially viable in the long term, provided their instincts are accurate. By extending the renowned Black Scholes Option Pricing Model (BSOPM), the SOM allows for the quantification of leaders' gut feelings prior to making substantial investments. Developed using Nike's proprietary data in an unbiased manner, the SOM demonstrates its capability to provide precise forecasts for strategic financial decisions that were previously challenging to quantifyaccurately.

By: Ph D Hairong Gui
Imprint: Workbook Press
Dimensions: Height: 279mm, Width: 216mm, Spine: 13mm
Weight: 721g
ISBN: 9781961845565
ISBN 10: 1961845563
Pages: 184
Publication Date: 27 October 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

"At the age of 4, on a stormy day, filled with fear, I creatively climbed out of the housethrough the hole in the wall (the entrance for our rooster) and sprinted to my mother's office.I knew then that I would be a rule breaker or a system outlier at least. The idea of becominga System Scientist seemed as improbable as reaching the moon. Life, however, has a peculiarsense of humor.Over the years, I discover fascinating dynamics in systems. My passion led me to delvedeep into the study of various ""systems,"" unraveling the intricate connections between financialvaluation systems, business enterprises systems, and broader economic and socio-culturalsystems they intertwine with.By the time I turned 12, I was inspired by a Nike commercial that ignited a dream - tocome to the United States, a place where hard work is truly rewarded. The dream is a ""missionimpossible"". My family is in academia with little power or wealth. BUT, I was undeterred andembarked on an extraordinary journey.I landed in Boston to study MBA; then began in the financial investment industry, specializing in quantitative research. I just always remember Nike. After hundreds applicationsto Nike, I started writing letter to the executives. Finally one executive picked up my letterand I started as a Finance Analyst at the Asia Pacific Geography. It was during this time that Iwitnessed the ""extraordinary synergy"" in the investment decisions made by the leadership -sometimes relying on their ""gut feelings"" rather than the traditional valuation models, and theresults proved them right! I began incubating the Synergy Option Model. Subsequently, I hadthe privilege to work at Nike's European Middle East Africa Headquarters in the Netherlands, allowing me to travel extensively and visit numerous retail stores I returned to North America in2009 to complete my dissertation.I am fortunate to have studied, worked, and lived in over thirty countries, spanningalmost every continent. In each of these places, I immersed myself in thousands of retail stores, traversed bustling high streets, surveyed countless customers, and engaged in insightfulconversations with executives, store managers, and staff. These firsthand experiences exposedme to the embedded values that extend beyond mere financial considerations. Combinedwith extensive research, calculations, and advice, these encounters have given birth to anunconventional valuation methodology, further refined, and applied in the dynamic arena ofinvestment valuation.I have always been an educator at heart. Fast forward to today, I find myself in academia, much like my father, to pass on the valuable knowledge and experiences I've gained throughoutmy journey."