Exploring Qualitative Research in Business

Approaches, Strategies, And Methods

Liliane Cristina Segura, Ana Lucia Fontes de Souza Vasconcelos, Vilma Geni Slomski

$583.95 $467.16

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Science Reference
13 May 2025

Research & development management; Operational research

Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.

Edited by: Liliane Cristina Segura, Ana Lucia Fontes de Souza Vasconcelos, Vilma Geni Slomski
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369377024
Pages: 556
Publication Date: 13 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Liliane Segura has a PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Visiting Professor at London Metropolitan University in 2024. Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Assistant Professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFTG). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting. Ana Lúcia Vasconcelos has a post-doctorate at the University of São Paulo (USP), Graduate Program in Controllership and Accounting at FEA/USP - PPGCC. PhD in Social Work from the Federal University of Pernambuco (UFPE). Master's degree in Accounting and Actuarial Sciences from the Pontifical Catholic University of São Paulo (PUC/SP). Bachelor's degree in Accounting from the Catholic University of Pernambuco (UNICAP). Permanent member of the Graduate Program in Accounting Sciences (PPGCC) at the Federal University of Pernambuco (UFPE); and collaborating member of the Graduate Program in Controllership and Business Finance (PPGCFE) at Mackenzie Presbyterian University (UPM). Vilma Slomski has a postdoctoral degree in Controllership and Accounting from the School of Economics, Administration and Accounting of EAC/FEA/USP; PhD and Master in Education from the Faculty of Education of the University of São Paulo – FEUSP; Professor and Researcher in the Master's Program in Controllership and Accounting (PPGCC) at the University Center of the Álvares Penteado School of Commerce Foundation – Unifecap; Leader of the research group FECAP Observatory of Accounting Education and Research / National Council for Scientific and Technological Development.