Exploring AI and Consumer Decision-Making in Tourism and Marketing

Islam Elgammal, Mohammad Soliman

$517.95 $414.20

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

IGI Global
27 June 2025

Behavioural economics; Tourism industry; Hospitality industry; Artificial intelligence

Artificial intelligence (AI) changes the way consumers make decisions in tourism and marketing. From personalized travel recommendations to dynamic pricing and targeted advertising, AI tools shape how people search for, choose, and experience destinations and services. AI continues to influence consumer behavior, including how data-driven technologies impact trust, choice, and satisfaction. However, various ethical, social, and economic implications of using AI in these industries remain, raising important questions about privacy, transparency, and the human touch in consumer experiences. Further research may reveal the lasting impact of intelligent technologies in hospitality and tourism practices. Exploring AI and Consumer Decision-Making in Tourism and Marketing explores how AI technologies influence consumer decision-making in tourism and marketing, including personalization, recommendation systems, and targeted advertising. It examines the effects of these tools on consumer behavior, trust, and engagement, as well as the ethical and practical challenges they present for businesses and consumers. This book covers topics such as advertising, ethics and law, and sociology, and is a useful resource for engineers, business owners, sociologists, academicians, researchers, and data scientists.

Edited by: Islam Elgammal, Mohammad Soliman
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 24mm
Weight: 948g
ISBN: 9798337353326
Pages: 400
Publication Date: 27 June 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Mohammad Soliman is currently working at the Marketing Department, Sultan Qaboos University, Oman. He previously served as Head of Research and Consultation Department, UTAS, Salalah, Oman. He is also a Full Professor, Faculty of Tourism and Hotels, Fayoum University, Egypt. He has published multiple papers in high-rank journals indexed in ABDC, WoS, and Scopus (e.g., International Journal of Hospitality Management, Tourism Management Perspectives, Journal of Destination Management & Marketing, Current Issues in Tourism, Technology in Society, Tourism Review, Journal of Service Theory & Practice, International Journal of Human-Computer Interaction, Journal of Consumer Behaviour, Journal of Tourism and Services, etc.). Additionally, he sits on the editorial board of different academic journals and serves as an associate editor and reviewer for several top-tier journals. He has successfully supervised and examined several master's and PhD theses. His research interests include tourism marketing, destination marketing, branding, consumer behaviour, AI in education & marketing, PLS-SEM, and review studies.