Philip Hans Franses is Professor of Applied Econometrics and Professor of Marketing Research at the Erasmus University Rotterdam. Since 2006 he has served as the Dean of the Erasmus School of Economics. His research interests concern the development and application of econometric methods for problems in marketing, finance and macroeconomics.
'All economic and business forecasting involves judgment to some extent, but most books focus on the application of statistical methods. At last we have a book that directly addresses the role of judgment in forecasting and applies a set of rigorous methods to assess its potential strengths and limitations.' Paul Goodwin, Emeritus Professor, University of Bath 'This monograph is an important substantial analysis of a crucial aspect of forecasting practice that is often treated far too casually. Expert interventions on model-based forecasts are ubiquitous, but rarely subject to formal analysis. This book will be valuable in practice and a stimulus to researchers.' Derek Bunn, London Business School