An essential guide for graphic design students and professionals that explores the role of design in creating impactful exhibitions, featuring case studies, expert interviews, and insights on current trends
This book is an essential guide for graphic design students and professionals interested in deepening their understanding of exhibition design. It explores the crucial role graphic design plays in shaping how information is communicated, stories are told, and immersive experiences are created in exhibition spaces. Through detailed chapters, readers will gain insight into the creative and technical processes behind designing for exhibitions, from concept development to execution. With a focus on the state of contemporary exhibitions, this book examines key trends and technologies transforming the field. It delves into the significance of graphic design in curating engaging environments, presenting complex ideas in digestible ways, and guiding audiences through a cohesive narrative. Featuring insightful interviews with curators, designers, and industry experts, the book offers a behind-the-scenes look at the challenges and successes faced by professionals in the exhibition world. Each chapter is paired with compelling case studies that bring theory to life, showcasing real-world projects and the innovative solutions used to tackle design challenges. Whether you're a graphic design student looking for inspiration, or a professional seeking to enhance your skills, this book serves as a comprehensive resource, offering valuable lessons from those who have shaped the exhibitions of today. With practical advice, expert insights, and a clear explanation of design principles, this book is a must-have for anyone interested in the intersection of graphic design and exhibition creation.
AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualisation and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360o magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards.
