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Executive's Guide to Cloud Computing

Eric A. Marks Bob Lozano



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John Wiley & Sons Inc
16 April 2010
Management & management techniques; Distributed systems
Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders In less than a decade Google, Amazon, and went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America.

They all share one key strategic decision ? each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality ? technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

The Executive's Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at:

Why cloud computing must be a top priority on your company's IT roadmaps How the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative The relationship between cloud computing and other relevant IT initiatives The strategic implications of cloud computing for the enterprise Where to begin and how to get started integrating cloud computing into your existing operations Now you can harness cloud computing's potential for your organization. Executive's Guide to Cloud Computing shows you how.
By:   Eric A. Marks, Bob Lozano
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 234mm,  Width: 168mm,  Spine: 26mm
Weight:   494g
ISBN:   9780470521724
ISBN 10:   0470521724
Pages:   304
Publication Date:   16 April 2010
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Preface xi CHAPTER 1 THE SOUND OF INEVITABILITY 1 A Persistent Vision 5 A Little History 6 Three Ages of Computing 6 Broad Enablers 15 Big Contributions 20 Limitations 21 I Want One of Those 22 Back to the Future? 22 Notes 23 CHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25 Basic Concepts: The Big Stuff 27 Major Layers 34 Where They Live (Deployment Models) 36 Geographic Location 39 Datacenter Innovation 39 The Quest for Green 40 Standards 41 Much Sound and Fury . . . 42 Parting Thoughts 42 Notes 43 CHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45 The Neighborhood 45 Parting Thoughts 66 Notes 67 CHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69 A Survey of Cloud Implications 70 Business Benefits of Cloud Computing 78 Cloud-Based Business Models 82 Cloud-Enabled Business Models 83 Strategic Implications of Cloud Computing 86 Evolving from SOA into the Cloud 91 When to Do SOA versus Cloud? 98 Cloud Computing Adoption Obstacles 107 Parting Thoughts: Things to Do Tomorrow 109 Notes 110 CHAPTER 5 CLOUD ADOPTION LIFECYCLE 111 Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112 Cloud Adoption Lifecycle 114 Cloud Adoption Lifecycle Summary 144 Parting Thoughts 145 CHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147 Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147 Cloud Industry Standards 149 Standards Monitoring Framework 154 A Cloud Computing Reference Model 155 Exploring the Cloud Computing Logical Architecture 157 Developing a Holistic Cloud Computing Reference Model 162 Cloud Deployment Model 170 Cloud Governance and Operations Model 174 Cloud Ecosystem Model (Supporting the Cloud Reference Model) 179 Consumption of Cloud-Enabled and Cloud Enablement Resources 184 Cloud Computing Reference Model Summary 187 Cloud Computing Technical Reference Architecture 188 Parting Thoughts 192 Notes 193 CHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195 Cloud Adoption Lifecycle 195 Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 199 Where to Begin with Cloud: Deployment Model Scenarios 200 Cloud Business Adoption Patterns 204 Where to Begin with Cloud: Consumers and Internal Cloud Providers 209 Cloud Patterns Mapped to Common Cloud Use Cases 213 Parting Thoughts 224 CHAPTER 8 ALL THINGS DATA 227 The Status Quo 228 Cracks in the Monolith 230 Cloud Scale 232 The Core Issues 234 Lessons Learned 237 Solutions and Technologies: A Few Examples 239 A Look Below: Need for Combined Computation/Storage 242 Parting Thoughts 243 Notes 243 CHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245 Driving Scale 27 Objections and Concerns 248 Overwhelming Rationality 253 A Natural Evolution 257 Parting Thoughts 259 Notes 260 Appendix The Cloud Computing Vendor Landscape 263 Infrastructure as a Service (IaaS) 264 Platforms as a Service (PaaS) 264 Software as a Service (SaaS) 265 Systems Integrators 265 Analysts and Services Providers 266 Parting Thoughts 266 Note 266 About the Authors 267 Index 269

ERIC A. MARKS is President and CEO of AgilePath Corporation, a Service-Oriented Architecture (SOA) and Web services solutions firm. He is focused on driving executive insight, strategy, and planning, and business execution of Web services and SOA. A software and technology services veteran with seventeen years of experience with firms including PricewaterhouseCoopers, Cambridge Technology Partners, Novell, Electronic Data Systems, StreamServe, Ontos, and Square D Company/Schneider Electric, he serves on the Advisory Board of Directors for LogicLibrary, the leading software asset reuse firm, and lectures at Syracuse University's nationally recognized School of Information Studies. He is a regular columnist for Computerworld online, Managing Automation magazine, and the industry portal ROBERTO (BOB) LOZANO is chief strategist and founder of Appistry, Inc., a leading provider of cloud application platforms. An experienced entrepreneur with a history of building successful companies, Lozano founded and led PaylinX, a leader in the payment solutions market. He has also held management and technology positions with Southwestern Bell (now AT&T), Monsanto, and Sandia National Laboratories, has lectured on artificial intelligence as an adjunct faculty member at Washington University in St. Louis, and also founded Intelligent Computer Systems. He is a frequent speaker around the industry and blogs at

Reviews for Executive's Guide to Cloud Computing

?A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.? ?Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency ?The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The ?technical? chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ?the answer?. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!? ?Dave Ploch, CIO, Novus International ??Executive?s Guide? is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.? ?Joe Weinman, Strategy and Business Development, AT&T Business Solutions ?Executive?s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ?born on the web? world.? ?Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings,

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