Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

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Janine Kurnoff Lee Lazarus

Everyday Business Storytelling

Create, Simplify, and Adapt A Visual Narrative for Any Audience

Janine Kurnoff, Lee Lazarus

$57.95

Paperback

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English

John Wiley & Sons Inc
29 January 2021

Industrial or vocational training; Management & management techniques

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward

In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs.

You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you.

Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

By: Janine Kurnoff, Lee Lazarus
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 201mm, Width: 201mm, Spine: 18mm
Weight: 544g
ISBN: 9781119704669
ISBN 10: 1119704669
Pages: 288
Publication Date: 29 January 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brandsincluding Facebook, Nestlé, Marriott, T-Mobile, and Medtronicbecome strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.