Petros losifidis is Lecturer and Course Director, Dept. of Sociology, City University, London. He has written articles for Media, Culture and Society, Journalism and Mass Media Quarterly, Journal of Southeast Europe and Black Sea Studies and Intermedia. Jeanette Steemers is Senior Lecturer, Television Studies, School of Media and Cultural Production, De Montfort University, Leicester. She is author of Selling Television. British Television in the Global Marketplace (BFI Publishing 2004) and is co-editor of Convergence: The Journal of Research into New Media Technologies. Mark Wheeler is Senior Lecturer, Dept. of Law, Governance and International Relations, London Metropolitan University. He is author of Politics and the Mass Media (Blackwell's 1997).