Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds Veronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo -- .
'After World War II, fashion became more than a unique combination of art, luxury, intellectual property and media. It came to blend technology, ready-to-wear and the internationalisation of national creations. This book does a superb job of showing European fashion as a creative industry that connects design, purchasing and retail on a global scale. It puts fashion at the centre of a new understanding of innovation processes at large. The shift in customers, from women to men, upper to middle classes, and to places beyond old Europe has not altered the momentum of fashion, which continues to redefine taste and trends without homogenising society.' Patrick Fridenson, Professor of International Business History, Ecole des Hautes Etudes en Sciences Sociales, Paris 'Small, medium and large. European fashion encompasses a broad, global swath of the fashion system, from haute couture to fast fashion, and explores the interconnectedness of trade, finance and style. It is a welcome addition to the fascinating cross-disciplinary literature on fashion history demonstrating the kaleidoscopic complexity of the subject. History proves one size does not fit all.' Alexandra Palmer, Nora E. Vaughan Fashion Costume Senior Curator and Chair of the Veronika Gervers Research Fellowship in Textiles & Costume, Royal Ontario Museum 'The anthology provides a new insight into the history of fashion business and culture studies, proposing different angles of observation and a mix of various case studies [.] We can consider the book a successful first step in tracing a new pathway in fashion studies and a useful instrument for the research agenda of business history, marketing, management, and cultural history scholars interested in investigating the development of business and the culture of fashion.' Valeria Pinchera, Business History (2018) 'This much-needed edited collection offers focused, authoritative chapters based on the case study model used in business history, with the crucial additional consideration of cultural analysis. It joins other volumes in Manchester's Studies in Design, a series of single-author books and edited collections that consider their subjects, ranging from eighteenth-century British chinoiserie to corporate landscape, in cultural context [.] Books such as this are important in deepening the field of fashion studies and widening its focus.' Nancy Deihl, New York University, H-France Review, Vol. 19 (February 2019), No. 23 -- .