Rod Cooke pursued a career in banking that encompassed setting up his bank's business advisory service, business relationship management and Area Directorships in both corporate and retail banking. He retired as Head of Credit Risk for that bank for London and the South of England. Subsequently he acted as non- executive director of a major supplier to UK supermarkets and as Chairman of a Belgian chocolate manufacturer. In the last few years he has run his own business consultancy and worked to offer business mentoring and advice to small businesses in Dorset. His book considers the best leadership techniques he has witnessed and extrapolates how they need to be reworked to cope with the challenges of the digital revolution now upon us.