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Entrepreneurship, Innovation and Technology: A Guide to Core Models and Tools

Oswaldo Lorenzo Peter Kawalek Leigh Wharton



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28 February 2018
Business innovation; Entrepreneurship; Industrial applications of scientific research & technological innovation
The combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.

Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field.
By:   Oswaldo Lorenzo, Peter Kawalek, Leigh Wharton
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm, 
Weight:   390g
ISBN:   9781138497610
ISBN 10:   1138497614
Pages:   116
Publication Date:   28 February 2018
Audience:   College/higher education ,  Professional and scholarly ,  Further / Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Acknowledgements Introduction Chapter 1: Stages of the Entrepreneurial Lifecycle Introduction Business Opportunities Ideation and Testing: Ideas, Products and Customers Business Model Generation Resource Acquisition Management and Execution Case Study N1 Essential and Additional Resources Chapter 2: Business Model Innovation Process Introduction The concept of business model The technological basis of disruption Disruptive innovation Business model innovation Application of IT into the innovation of business models Case Study N2 Essential and additional resources Chapter 3: Methods and Tools for Innovation Introduction Methods of innovation Theories of innovation Tools for innovation Case Study N 3 Essential and additional resources Chapter 4: Entrepreneurial Skills Introduction Adaptability Find and manage people Managing cash effectively Focus on customers Selling Humility Creating and managing alliances Creativity and innovation Optimism and inspiration Case Study N 4 Essential and additional resources Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach.. Introduction Managing the entrepreneurial journey Business model innovation Innovation methods and tools Becoming a successful entrepreneur Final reflection Case Study N 5 Essential and additional resources Index

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management and Journal of Business Ethics. Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems. Leigh Wharton is an entrepreneur, consultant and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh's DBA from Manchester Business School is in Investment Readiness of early stage businesses.

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