Entrepreneurship for the Creative and Cultural Industries

Bonita M. Kolb (Lycoming College, USA), Bonita Kolb

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English

Routledge
09 April 2020

Art: financial aspects; Entrepreneurship

Series: Discovering the Creative Industries

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.

Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.

This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.

By: Bonita M. Kolb (Lycoming College USA), Bonita Kolb
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm,
Weight: 400g
ISBN: 9780367419738
ISBN 10: 0367419734
Series: Discovering the Creative Industries
Pages: 258
Publication Date: 09 April 2020
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.