Entrepreneurship and Technology

David L. Anderson

$335.95 $268.43

Paperback

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English

Cognella, Inc
30 December 2011

Entrepreneurship; Information technology industries; Internet & WWW industries

Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches.

This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book’s ten chapters illuminates a specific aspect of the entrepreneurial process.

The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses.

It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

By: David L. Anderson
Imprint: Cognella, Inc
Country of Publication: United States
Dimensions: Height: 254mm, Width: 203mm, Spine: 11mm
Weight: 525g
ISBN: 9781609276768
ISBN 10: 1609276760
Pages: 208
Publication Date: 30 December 2011
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. David L. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He previously taught at Westmont College and has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

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Entrepreneurship and Technology

David L. Anderson

$335.95 $268.43

Paperback

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