Simon Mosey is the Director of the Haydn Green Institute (HGI) for Entrepreneurship and Innovation, Nottingham University Business School, University of Nottingham, UK. Richard Shipway is an associate professor in sport event management, Department of Sport and Event Management, Bournemouth University Business School, Bournemouth University, UK. Chris Symons is a leading sport and leisure executive with over 30 years’ experience in leading leisure organisations and building engaging experiences. Chris is based in Bournemouth, UK.