Entrepreneurship: A Contemporary Perspective emphasizes theories and practices related to entrepreneurship as it is found in the real world. The book provides in-depth insights into entrepreneurship concepts and offers practical learning solutions through its many and varied case studies. The book explores the attributes of successful entrepreneurial ventures in a changing business environment and explains how key concepts, approaches and practices have evolved over time. The unique focus of this textbook is that it steps away from the traditional views of entrepreneurship and instead looks at entrepreneurship through a number of distinct lenses, including gender, geopolitical trends, and the social environment. The book also examines the optimal conditions and strategies for the survival and sustenance of entrepreneurial ventures in an ever-changing business world. With a future-facing focus, Entrepreneurship: A Contemporary Perspective shines a light on what entrepreneurship will be like in the next few – likely transformative – decades. Suitable for students at advanced undergraduate and postgraduate levels, this textbook will find a home wherever modern entrepreneurship is taught and studied.
Edited by:
Adnan ul Haque
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 246mm,
Width: 174mm,
ISBN: 9781032824031
ISBN 10: 1032824034
Pages: 212
Publication Date: 30 July 2025
Audience:
College/higher education
,
A / AS level
,
Further / Higher Education
Format: Hardback
Publisher's Status: Forthcoming
1. Brief Overview and Nature of Entrepreneurship 2. Types and Kinds of Entrepreneurship 3. Categories, Design Thinking, and Managing Resources 4. Entrepreneurship and Gender 5. Financial Challenges for Entrepreneurs in Volatile and Stable Economies 6. Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success 7. Essential Considerations: Controllable and Uncontrollable Factors 8. Operations Management and Entrepreneurship 9. Marketing Strategies, Tools, and Entrepreneurship 10. Risk Management and the Future of Evolving Entrepreneurship 11. From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs 12.Entrepreneurial Stress and Structural Support 13.The Impact of Artificial Intelligence on Modern Entrepreneurship 14.Entrepreneurial Leadership and Decision-making 15.Factors Contributing to Failures in Intrapreneurship 16.Modern Era Challenges and Business Models for Entrepreneurs
Adnan ul Haque, Doctor of Business Administration (DBA), PMI-PMP, PMI-ACP, MBA, MPA is a fulltime faculty and course developer at Yorkville University, Canada.
