Ron Seigel is a serial entrepreneur, an inventor of a digital advertising methodology in travel commerce, and an author. In the 1970s he and his wife, Alexandra, taught over one hundred weekend courses on teamwork and relationships that were accredited as continuing education in psychology at UC Berkeley and the University of San Francisco. They provided thousands of hours of personal and professional coaching for private clients and developed a coaching training program, based on their proprietary methodology, for a major international personal development firm.In the 80s and 90s, the Seigels owned a commercial real estate firm in Beverly Hills, specializing in sales and leasing for the high-end retail and entertainment industry sectors.They then emerged in the new millennium as the leading brand strategists in the luxury real estate industry, working internationally with developers, professionals, and independent firms who were bent on becoming market leaders.When Alexandra had a stroke in 2022, Ron completely refocused their marketing consulting firm, Napa Consultants, International, in the field of health and wellness and launched a moonshot mission to radically reduce the high cost of caregiver overwhelm as a health issue and its side effects on businesses and taxpayers.