Albertina Paula Moreira Monteiro holds a PhD in Economics and Business, specialising in accounting (University of Santiago de Compostela) and a PhD in Marketing and Strategy (University of Minho). Coordinating Professor at Porto Accounting and Business School of the Polytechnic Institute of Porto (ISCAP.IPP) in the scientific area of Accounting. Researcher at Centre for Organisational and Social Studies of the Polytechnic Institute of Porto (CEOS.PP) and CICF (Polytechnic Institute of Cávado and Ave) and OSEAN (University of Madeira). Author of several publications (papers and book chapters) indexed to the main bibliographic databases. Ana Pinto Borges is a PhD in Economics, Faculty of Economics, University of Porto. Coordinating Professor and Pedagogical President at ISAG - European Business School. Assumes the Executive Coordination of ISAG Research Centre of ISAG (NIDISAG) between 2014 - 2021 and scientific coordinator of the Center in Business Sciences and Tourism (CICET - FCVC), since 2020. Author of more than 40 publications in indexed international scientific journals. Participation in presentations in various national and international congresses and member of the Scientific Committees in academic events. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). Former Accenture consultant in the financial area. Economist at the Health Regulatory Entity since 2010. Elvira Vieira holds a PhD in Applied Economics, University of Santiago de Compostela. Professor, member of the Scientific Council at Institute of Marketing Management between 2007-2009 and Invited Professor at Minho University between 2009-2012. Professor at Polytechnic Institute of Viana do Castelo and Coordinating Professor at ISAG - European Business School since 2009. General Director at ISAG - European Business School since 2012, researcher in UNIAG, scientific coordinator of NIDISAG Research Center (between 2014 - 2021) and of Center in Business Sciences and Tourism (CICET - FCVC) since 2021. Author of several publications (papers and book chapters) indexed to the main bibliographic databases. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). 2009 1st prize winner for research of the “Catedra da Euroregión Galicia – Norte of Portugal"" and President of the European Grouping of Territorial Cooperation Galicia – North of Portugal, from 2010-2012.