English in China: Creativity and Commodification

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Songqing Li (Associate Professor, Department of English, Xi’an Jiaotong-Liverpool University, China)

English in China

Creativity and Commodification

Songqing Li (Associate Professor, Department of English, Xi’an Jiaotong-Liverpool University, China)

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English

Routledge
29 January 2024

Language: history & general works; Historical & comparative linguistics; Literature: history & criticism; Applied linguistics for ELT

Series: China Perspectives

English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another.

English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation.

English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.

Edited by: Songqing Li (Associate Professor Department of English Xi’an Jiaotong-Liverpool University China)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 385g
ISBN: 9781032273426
ISBN 10: 1032273429
Series: China Perspectives
Pages: 208
Publication Date: 29 January 2024
Audience: General/trade , College/higher education , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Introduction Songqing Li Part I: Theoretical framework 1. Linguistic creativity and language commodification research: An intersectional perspective Songqing Li 2. The politics of English as a commodity in China: From neoliberal globalization to neoliberal nationalism Shuang Gao Part II: Creative practices with English 3. Stylization in Chinese online communication: English as resource for creative linguistic practices Yi Zhang 4. Translational creativity in the linguistic landscape of Shantou: Negotiating the middle ground between globalization and localization in a postcolonial context Mingming Yuan 5. Creative uses of English in the linguistic landscape of Suzhou Songqing Li Part III: English as commodity 6. Teaching English on Douyin: Language commodification and translanguaging Yaqian Jiang 7. Individualization of Chinese society and commodification of English: Appropriation of English as a valuable resource by the state and individuals in China Xuesong Andy Gao 8. Exploring commodification of English in advertising posters of online ELT tutoring platform in China Hui Zhang and Yin Ling Cheung 9. Displaying and commodifying English on shop name signs: Perspectives of business practitioners in China Guowen Shang and Xianwu Zhou Coda: New perspectives on English in contemporary China Kingsley Bolton

Songqing Li works as Associate Professor of Applied Linguistics at Xi’an Jiaotong-Liverpool University, China where he developed the MA in Applied Linguistics with specialization in Multilingualism, the first programme of its kind in China, for which he currently serves Programme Director. He is the author of Identity Construction in Bilingual Advertising: A Critical Analysis (Routledge, 2019) and co-author (with Junshuan Liu) of Native-Speakerism in English Language Teaching: The Current Situation in China (Cambridge Scholars, 2019). His research has appeared in journals including Applied Linguistics, International Journal of Multilingualism, Semiotica, World Englishes, Journal of World Languages, and English Today.