Engaged Journalism

Engaged Journalism is a welcome addition to the ongoing discussion over how to define audience engagement, identify the best practices, and determine their effectiveness with regard to audience loyalty and revenue. The coverage and writing style are impeccable and engaging. -- Dan Kennedy, Northeastern University, Author of The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age In an era where the definition of being a journalist must expand--to include the responsibility of getting more audiences to find and engage with your journalism, Jake Batsell makes a compelling case, with great case studies, for why engagement matters, and how newsrooms can transform, from being gatekeepers to a limited few into gate-openers for millions more. -- Raju Narisetti, Senior Vice President, Strategy, News Corp., & former Managing Editor, The Washington Post & The Wall Street Journal Digital Network This important and timely book is a must-read for journalism practitioners and students who need to understand the fundamental transformation of news from a one-way transmission of information to a conversation. As Batsell persuasively argues, engagement isn't merely an industry buzzword. Listening to and building deeper relationships with audiences is not only key to building trust and loyalty, but is also critical part of financial sustainability for news organizations. Batsell provides numerous examples from some of the most innovative news organizations on how they have approached engaging with their communities and what they have learned, offering a number of practical ideas and principles that can inform journalists' daily work. -- Carrie Brown, CUNY Graduate School of Journalism