Empire of Print: Evangelical Power in an Age of Mass Media

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Sonia Hazard (Assistant Professor of Religion, Assistant Professor of Religion, Florida State University)

Empire of Print

Name: Empire of Print
Price: 278.95 AUD
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ISBN: 9780197608098

Evangelical Power in an Age of Mass Media

Sonia Hazard (Assistant Professor of Religion, Assistant Professor of Religion, Florida State University)

$278.95

Hardback

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English

Oxford University Press Inc
09 February 2026

Literary studies: general; History of the Americas; History of religion; Christianity; Christian institutions & organisations

Empire of Print offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War.

It wasn't just the volume of materials that matteredDLit was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts.

While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media.

By: Sonia Hazard (Assistant Professor of Religion Assistant Professor of Religion Florida State University)
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 19mm, Width: 156mm, Spine: 235mm
Weight: 480g
ISBN: 9780197608098
ISBN 10: 0197608094
Pages: 336
Publication Date: 09 February 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Part 1. Production Chapter 1: Tracts and the Powers of Media Format Chapter 2: Books and the Problem of Class Part 2. Distribution Chapter 3: Distance and Distribution's Exclusions in the West Chapter 4: The Racial Politics of Bookselling in the South Part 3. Reception Chapter 5: The Art of Colportage Chapter 6: Weak Infrastructure in the Marketplace of Books Epilogue

Sonia Hazard is an assistant professor in the Department of Religion at Florida State University.