Emotions by Design: Using the Science of Emotions to Create Beloved Products and Services

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Pieter Desmet Steven Fokkinga

Emotions by Design

Name: Emotions by Design
Price: 59.99 AUD
Availability: PreOrder
ISBN: 9789063699703

Using the Science of Emotions to Create Beloved Products and Services

Pieter Desmet, Steven Fokkinga

$59.99

Paperback

Forthcoming
Pre-Order now

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English

BIS Publishers B.V.
02 June 2026

Business innovation

Why do

some products become beloved while others are quickly forgotten? Design

profoundly shapes our lives, often in unnoticed but significant ways. Every

design-from simple everyday products to complex systems and services-elicits

emotions that influence our decisions, behavior, and well-being. Yet, the

emotional dimension of design remains underexplored, leaving a wealth of

opportunities untapped. This book addresses this gap, revealing how designers

can harness emotions to create products and services that users genuinely

love and can't live without.

Targeted at designers, marketing & innovation professionals, and

students, the book offers practical tools and methods to integrate emotional

insights into the design process. Readers will learn to navigate the

fundamental human needs, choose the right emotion to spark behavior, create

emotion blueprints, and resolve need clashes. Through real-world case

studies, foundational research, and hands-on exercises, it equips readers to

move beyond functionality and aesthetics, creating designs that resonate

deeply with users.

With over 30 years of combined expertise in design, emotion research, and

consultancy with global brands, the authors provide a comprehensive framework

grounded in scientific theories and practical applications. The book stands

out by using the science of emotion to connect practical design

considerations to humanistic principles.

By: Pieter Desmet, Steven Fokkinga
Imprint: BIS Publishers B.V.
Dimensions: Height: 228mm, Width: 170mm, Spine: 22mm
Weight: 680g
ISBN: 9789063699703
ISBN 10: 9063699700
Pages: 276
Publication Date: 02 June 2026
Audience: College/higher education , Professional and scholarly , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

For nearly two decades, Pieter and Steven have worked side by side in research, education, and practice-co-authoring over 300 scientific publications, supervising hundreds of design students, and delivering lectures, workshops, and masterclasses around the globe. They have consulted for Fortune 500 companies and local governments, helping teams apply emotional insights to create more meaningful and impactful products and services. Together, they founded the Delft Institute of Positive Design and Emotion Studio. Prof. dr. Pieter Desmet is Full Professor of Design for Experience at Delft University of Technology. He is globally recognized for his pioneering research at the intersection of design and emotion, and continues to explore how design can contribute to human flourishing. Dr. Steven Fokkinga is Director of Emotion Studio, a Rotterdam-based agency that specializes in emotion research, concept development, and innovation consultancy. He bridges academic insights with real-world design practice to make emotion-driven design impactful and profitable.