Emotionally Durable Design

'Emotionally Durable Design poses two key questions: Why do we throw away products that still work? and How can we design products that people want to keep for longer? Jonathan Chapman analyses our patterns of consumption and waste, and successfully offers strategies and tools which can act as an alternative to our 'throwaway society'. Emotional durability is vital to creating designs that people love and cherish, instead of simply making products to be thrown away. A wonderful and enjoyable read.' - Marcel Wanders, designer and director, 'Marcel Wanders', The Netherlands 'Jonathan Chapman dares to think differently about design. His inspiring insights are potentially hugely influential. By unpicking the complex emotions and psychology behind the way we relate to and feel about the objects with which we surround ourselves, he radically reimagines those relationships. Chapman suggests a more powerful, sustainable story of stuff - one where design delights and is cherished once again. Compelling, convincing and credibly evidenced, this is a very important book.' - Ed Gillespie, co-founder, Futerra Sustainability Communications, UK 'Applying Jonathan Chapman's philosophy of emotional durability has helped our team to rethink not only the type of products that can be developed in the future but also the role they can play in our ever-changing world. In this second edition his rationale for environmental change is eloquently powerful and it is supported with new insights and product examples that are inspiring and motivational.' - Dr. Jon Mason - design researcher, Philips, The Netherlands 'Emotionally Durable Design offers a profoundly original view on sustainability by shifting our focus from the durability of products to the durability of consumer-product relationships. With six opportunities to foster empathetic bonds between users and their products, Jonathan Chapman shares his uplifting vision on durability that puts the mystery and wonder back into design, revealing how sustainable design can be a central pioneer of positive social change.' - Pieter Desmet, Professor, Design for Experience, Delft University, The Netherlands