Bargains! PROMOTIONS

Close Notification

Your cart does not contain any items

$311.95   $249.22

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
Cambridge University Press
06 June 2024
Emoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.
By:   , ,
Imprint:   Cambridge University Press
Country of Publication:   United Kingdom
Dimensions:   Height: 235mm,  Width: 159mm,  Spine: 16mm
Weight:   460g
ISBN:   9781009254007
ISBN 10:   1009254006
Pages:   222
Publication Date:  
Audience:   College/higher education ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active
Preface; 1. The Emoji Phenomenon Reviewed; 2. Emoji Literacy as a Teaching Tool; 3. Emoji in Healthcare Communications and Education; 4. A Mixed Methods Study; 5. Emoji Across the Healthcare Landscape; 6. Emoji in General Education; 7. Implications and Applications; References; Index.

Omonpee W. Petcoff is Assistant Professor of Integrated Reading and Writing at Tarrant County College. Her work promotes semioliterate approaches to teaching literacy skills to struggling adult readers and writers. Janice C. Palaganas is Professor of Health Professions Education at MGH Institute of Health Professions. She is an award-winning author of textbooks and research articles in team communication and learning. Marcel Danesi is Professor Emeritus at the Department of Anthropology, University of Toronto. His notable publications include The Semiotics of Emoji (2017) and Understanding Nonverbal Communication (2022).

Reviews for Emoji in Higher Education: A Healthcare-Based Perspective

'This book makes what to many may be a startling argument: that emoji can play a positive instrumental role in teaching and learning. Turn to page 1 to find out just how and why Petcoff, Palaganas, and Danesi make a compelling case for taking emoji seriously - and then some.' Andrea A. Lunsford, Louise Hewlett Nixon Professor, Emerita, Stanford University 'I was fascinated by the arguments behind the rise of the diffusion of emoji into everyday communication. This book outlines the theoretical background to this phenomenon, and outlines recent research on how the domains of healthcare and education are slowly catching up, although not without considerable resistance in some cases. It is an area of applied multimodal communication that is destined to grow even more rapidly, which makes this book critical reading.' Geoff Beattie, Edge Hill University and Visiting Scholar, Wolfson College, University of Oxford 'For all generations, this book is a must read in order to connect with a language all its own. As a baby boomer myself, I learned so much that is translatable to teaching and learning, as well as establishing connections with others.' Kenneth R. White, Dean and Professor, School of Nursing, Massachusetts General Hospital '… this book advances the discussion by examining the transformative potential of emojis as pedagogical tools within the realm of education. The book's authors excel at clarifying complex academic concepts, reducing communication barriers for diverse student bodies, especially in professional education contexts.' Huichao Bi, Educational Review


See Also