Mohamed Badouch combines eight years of industrial expertise in IT development with a rich academic approach. Currently a doctoral student in Artificial Intelligence at Ibn Zohr University in Agadir, he has a solid background in software and web development and holds executive responsibilities in project management and maintenance. Holding a master's degree in information systems engineering from Cadi Ayyad University (2017), he is passionate about technological innovation. He explores artificial intelligence and machine learning, notably by designing personalized recommendation solutions for tourism and e-commerce. An active member of UNESCO's Inclusive Policy Lab and a visiting lecturer at Abdelmalek Essaâdi University, he inspires with his ethical commitment and his ability to harness new technologies to address contemporary challenges. Mehdi Boutaounte is a Moroccan computer science researcher and professor at the National School of Business and Management (ENCG) in Dakhla, affiliated with Ibn Zohr University. His research focuses on artificial intelligence, particularly in the development of personalized recommendation systems for tourism and hospitality. He has published several works on machine learning techniques for travel suggestions and hotel recommendation systems, including deep learning-based models that analyze user preferences and content such as images and reviews. Dr. Boutaounte is recognized in academic rankings within Morocco and actively contributes to research in smart tourism, computer vision, and hybrid AI systems.PhD