Mathilde Chatin is a PhD candidate in the Brazil Institute at King’s College London, UK. She has been a fellow at the BRICS Policy Center in Rio de Janeiro, and a visiting scholar in the Department of International Relations at the University of São Paulo, Brazil. Giulio M. Gallarotti is a Professor of Government and Tutor in the College of Social Studies at Wesleyan University, USA. He has also been a visiting professor in the Department of Economic Theory at the University of Rome, Italy. He is the author of The Power Curse: Influence and Illusion in World Politics (2010) and Cosmopolitan Power in International Relations: A Synthesis of Realism, Neoliberalism, and Constructivism (2010).
The authors successfully shed light on the soft power strategies of the BRICS across many issue areas, and seriously explore opportunities and challenges generated by soft power when driving the BRICS' international behaviour. This valuable contribution is an essential reading to any scholar or policymaker interested in the BRICS and soft power, and those seeking to understand the contemporary international landscape in which emerging powers are now important players with increasing influence. - Celso Amorim, Former Brazilian Minister of Foreign Affairs (1993-1994 and 2003-2010) and Defence (2011-2014); Chair of UNITAID's Executive Board It is usually the case that most discussion of the rise of the BRICS focuses on their economic performance. While their economic might, or lack of, forms the basis of their global influence, my original creation of the concept was based on the need for the BRIC countries to play a more central role in global governance. In this regard, this book is highly welcome, providing a detailed analysis of the role of soft power in each of the BRICS countries and their collective soft power. As I have articulated, as of yet, the BRICS group has not fully demonstrated an effective collective purpose and has scope to have a major influence on shared challenges, including global ones. This useful analysis demonstrates that there is the scope for plenty more to come. - Jim O'Neill, Former Goldman Sachs Chief Economist and Treasury Minister This valuable collection of essays brings the concept of soft power to bear on important issues in world politics. It will be of interest to scholars and policy makers alike. - David Baldwin, Senior Political Scientist, Woodrow Wilson School of Public and International Affairs, Princeton University, USA