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Electronic Customer Relationship Management by Jerry Fjermestad at Abbey's Bookshop,
Electronic Customer Relationship Management
— —
Jerry Fjermestad Nicholas C Robertson Jr

Electronic Customer Relationship Management

Jerry Fjermestad,  Nicholas C Robertson Jr

$110

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English
Routledge
17 June 2016
Customer services
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
By:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 254mm,  Width: 178mm, 
Weight:   453g
ISBN:   9781138692800
ISBN 10:   1138692808
Pages:   224
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Fjermestad, Jerry; Robertson Jr, Nicholas C

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