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English
Routledge India
27 October 2025
The book examines the influence of context in which elections in contemporary India take place. It explores the interplay of elements of democracy and governance in electioneering—a process of the conglomeration of everything related to the election, including campaigns, approach of political parties, approach of election commission, code of conduct, election manifestos, voting and—message-design of electoral communication in India.

The volume:

• Is founded on a variety of conceptual approaches: political economy approach, public sphere approach, community and context approach, federalism approach, institutional approach, and cultural approach.

• Draws on qualitative and quantitative analysis of rigorous field data.

• Underscores the contexts, contours, and cultures of elections in India;

• Analyses the ‘narratives’ inherent in electoral campaigns and electoral marketing;

• Studies complex, overlapping and multidimensional ways elections can be studied;

• Explicates the goal of electioneering in contemporary India—whether it is an ‘institution-driven’ or an ‘actor-driven’ process.

The volume will be essential reading for students, teachers and researchers of Indian politics and South Asian studies.
Edited by:   ,
Imprint:   Routledge India
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   500g
ISBN:   9781032813639
ISBN 10:   1032813636
Pages:   256
Publication Date:  
Audience:   College/higher education ,  Primary ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Yatindra Singh Sisodia is Professor and Director, M.P. Institute of Social Science Research, Ujjain (An ICSSR Institute). His areas of research interest are democracy, decentralised governance, electoral politics, tribal issues, and developmental issues. Pratip Chattopadhyay is Associate Professor, Department of Political Science, University of Kalyani, Nadia, West Bengal.

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